A proposal for the use of flags in MEXICO. A flag is a perfect design object that serves to represent something important and to imprint the resulting symbol in the hearts and minds of people; almost like we do everyday in our work as designers for our clients' and friends' projects.
It is strange that in Mexico, unlike other places in the world, the use of flags hasn't been implemented or popularized. Currently, our State flags are coats of arms that, in Design terms, are not functional because they can't even been seen at a distance and are not memorable.
A flag works as a fidelity and identity mark, but also generates a graphic culture.
As a part of, and promoting, the cultural industries in our country it's only natural that we perform this exercise that well could become a reality.
Why don't we take a step ahead and explore this creative vein applied to Mexico's States and cities?